{"id":29253,"date":"2024-05-21T13:38:42","date_gmt":"2024-05-21T10:08:42","guid":{"rendered":"https:\/\/raeescoffee.com\/mag\/?p=29253"},"modified":"2026-01-21T11:30:44","modified_gmt":"2026-01-21T08:00:44","slug":"elementor-29253","status":"publish","type":"post","link":"https:\/\/raeescoffee.com\/mag\/elementor-29253\/","title":{"rendered":"\u0686\u0631\u0627 \u0622\u0645\u0648\u0632\u0634 \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f\u061f"},"content":{"rendered":"\t\t
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\u062e\u0627\u0644\u0642\u0627\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u062f\u0631\u0633\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc SCA \u0648 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 AST \u06a9\u0647 \u0627\u06a9\u0646\u0648\u0646 \u0627\u06cc\u0646 \u062f\u0648\u0631\u0647 \u0631\u0627 \u0628\u0647 \u0635\u062f\u0647\u0627 \u0645\u062a\u062e\u0635\u0635 \u0642\u0647\u0648\u0647 \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0622\u0645\u0648\u0632\u0634 \u062f\u0627\u062f\u0647 \u0627\u0646\u062f\u060c \u062f\u0631 \u0645\u0628\u0627\u062d\u062b \u062c\u062f\u06cc\u062f \u062f\u0631\u0648\u0633 SCA (Specialty Coffee Association) \u062a\u0645\u0631\u06a9\u0632 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0631\u0648\u06cc \u0645\u0628\u0627\u062d\u062b \u00ab\u067e\u0627\u06cc\u062f\u0627\u0631\u06cc\u00bb \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u00ab\u0627\u0646\u062a\u062e\u0627\u0628 \u0627\u062e\u0644\u0627\u0642\u06cc\u00bb (Ethical Sourcing) \u06af\u0630\u0627\u0634\u062a\u0647 \u0627\u0646\u062f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\u062e\u0631\u06cc\u062f \u0639\u0645\u062f\u0647 \u0642\u0647\u0648\u0647<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u062f\u0648\u0631\u0647 \u0622\u0645\u0648\u0632\u0634\u06cc<\/a><\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0645\u0639\u0646\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc (Sustainability) \u06a9\u0647 \u062f\u0631 \u062d\u0642\u06cc\u0642\u062a \u0627\u06cc\u062c\u0627\u062f \u0641\u0636\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u0628\u0642\u0627\u06cc \u0646\u0633\u0644\u200c\u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0627\u0633\u062a\u060c \u0628\u0647 \u062a\u0644\u0627\u0634 \u0648 \u062a\u0639\u0647\u062f \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f. \u0645\u0627 \u0646\u06cc\u0632 \u062f\u0631 \u062c\u0647\u0627\u0646 \u0628\u06cc\u200c\u067e\u0627\u06cc\u0627\u0646 \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0628\u0627 \u0622\u0645\u0648\u0632\u0634 \u0627\u06cc\u0646 \u0627\u0635\u0644 \u0645\u0647\u0645\u060c \u06af\u0627\u0645\u06cc \u062c\u0647\u062a \u067e\u06cc\u0634\u0628\u0631\u062f \u0627\u06cc\u0646 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u0628\u0631\u062f\u0627\u0631\u06cc\u0645. \u0627\u06af\u0631 \u062f\u0631 Google scholar \u0645\u0646\u0627\u0628\u0639\u06cc \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0639\u0628\u0627\u0631\u062a \u00ab\u067e\u0627\u06cc\u062f\u0627\u0631\u06cc\u00bb \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u06cc\u062f\u060c \u0628\u06cc\u0634 \u0627\u0632 \u06f4.\u06f3 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u067e\u06cc\u0648\u0646\u062f \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f5 – \u0633\u0627\u0644\u06cc \u06a9\u0647 \u0627\u0647\u062f\u0627\u0641 \u062a\u0648\u0633\u0639\u0647 \u067e\u0627\u06cc\u062f\u0627\u0631 \u0622\u063a\u0627\u0632 \u0634\u062f – \u0648 \u0627\u0645\u0631\u0648\u0632 \u0628\u06cc\u0634 \u0627\u0632 \u06f1.\u06f4 \u0645\u0642\u0627\u0644\u0647 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0633\u062a\u0627 \u06cc\u0627\u0641\u062a. \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u00ab\u067e\u0627\u06cc\u062f\u0627\u0631\u06cc \u0642\u0647\u0648\u0647\u00bb \u0622\u0646 \u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0635\u0644\u0627\u062d \u06a9\u0646\u06cc\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06f8\u06f6\u06f8 \u0645\u0642\u0627\u0644\u0647 \u06cc\u0627 \u06af\u0632\u0627\u0631\u0634 \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f. \u0686\u0647 \u062d\u062c\u0645 \u062e\u0627\u0631\u0642\u200c\u0627\u0644\u0639\u0627\u062f\u0647\u200c\u0627\u06cc \u0627\u0632 \u0646\u0648\u0634\u062a\u0646\u0647\u200c\u0647\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u00ab\u067e\u0627\u06cc\u062f\u0627\u0631\u06cc\u00bb \u06cc\u0627 \u00abSustainability\u00bb \u062f\u0631 \u0632\u0628\u0627\u0646 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u06a9\u0647 \u062a\u0646\u0647\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f8\u06f6 \u062f\u0631 \u0633\u0637\u062d \u062c\u0647\u0627\u0646\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f! \u062f\u0631 \u0622\u0646 \u0633\u0627\u0644 \u0628\u0648\u062f \u06a9\u0647 \u06a9\u0645\u06cc\u0633\u06cc\u0648\u0646 \u062c\u0647\u0627\u0646\u06cc \u0628\u0647 \u0646\u0627\u0645 \u06a9\u0645\u06cc\u0633\u06cc\u0648\u0646 \u062c\u0647\u0627\u0646\u06cc \u0645\u062d\u06cc\u0637 \u0632\u06cc\u0633\u062a \u0648 \u062a\u0648\u0633\u0639\u0647 (UNEP) \u062a\u0648\u0633\u0637 \u06af\u0631\u0648\u0647\u0627\u0631\u0644\u0645 \u0628\u0631\u0648\u0646\u062f\u0644\u0646\u062f (Gro Harlem Brundtland) \u0627\u0648\u0644\u06cc\u0646 \u0646\u062e\u0633\u062a \u0648\u0632\u06cc\u0631 \u0632\u0646 \u0646\u0631\u0648\u0698\u060c \u0631\u0647\u0628\u0631\u06cc \u0634\u062f. \u0646\u062a\u06cc\u062c\u0647 \u0627\u06cc\u0646 \u06a9\u0646\u0641\u0631\u0627\u0646\u0633 \u0631\u0647\u0628\u0631\u0627\u0646 \u062c\u0647\u0627\u0646\u06cc\u060c \u06af\u0632\u0627\u0631\u0634\u06cc \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 \u00ab\u0622\u06cc\u0646\u062f\u0647 \u0645\u0634\u062a\u0631\u06a9 \u0645\u0627\u00bb \u0628\u0648\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u0627\u0635\u0644 \u062a\u0648\u0633\u0639\u0647 \u067e\u0627\u06cc\u062f\u0627\u0631 \u0631\u0627 \u0628\u06cc\u0627\u0646 \u06a9\u0631\u062f. \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f8\u06f7 \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u060c \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0644\u0627\u0633\u06cc\u06a9 \u00ab\u062a\u0648\u0633\u0639\u0647 \u067e\u0627\u06cc\u062f\u0627\u0631\u00bb \u0631\u0627 \u0628\u06cc\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u00ab\u062a\u0627\u0645\u06cc\u0646 Read more…<\/a><\/p>\n","protected":false},"author":2,"featured_media":29254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[],"class_list":["post-29253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coffee-for-everyone"],"yoast_head":"\n\u0686\u0631\u0627 \u0622\u0645\u0648\u0632\u0634 \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f\u061f - \u0631\u0633\u0627\u0646\u0647 \u0635\u0646\u0639\u062a \u0642\u0647\u0648\u0647 \u0648 \u06a9\u0627\u0641\u0647 \u0627\u06cc\u0631\u0627\u0646 | \u0648\u0628\u0644\u0627\u06af \u062a\u062e\u0635\u0635\u06cc \u0642\u0647\u0648\u0647 | \u06a9\u0627\u0641\u0647 \u0631\u0626\u06cc\u0633<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raeescoffee.com\/mag\/elementor-29253\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0686\u0631\u0627 \u0622\u0645\u0648\u0632\u0634 \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f\u061f\" \/>\n<meta property=\"og:description\" content=\"\u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0645\u0639\u0646\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc (Sustainability) \u06a9\u0647 \u062f\u0631 \u062d\u0642\u06cc\u0642\u062a \u0627\u06cc\u062c\u0627\u062f \u0641\u0636\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u0628\u0642\u0627\u06cc \u0646\u0633\u0644\u200c\u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0627\u0633\u062a\u060c \u0628\u0647 \u062a\u0644\u0627\u0634 \u0648 \u062a\u0639\u0647\u062f \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f. \u0645\u0627 \u0646\u06cc\u0632 \u062f\u0631 \u062c\u0647\u0627\u0646 \u0628\u06cc\u200c\u067e\u0627\u06cc\u0627\u0646 \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0628\u0627 \u0622\u0645\u0648\u0632\u0634 \u0627\u06cc\u0646 \u0627\u0635\u0644 \u0645\u0647\u0645\u060c \u06af\u0627\u0645\u06cc \u062c\u0647\u062a \u067e\u06cc\u0634\u0628\u0631\u062f \u0627\u06cc\u0646 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u0628\u0631\u062f\u0627\u0631\u06cc\u0645. \u0627\u06af\u0631 \u062f\u0631 Google scholar \u0645\u0646\u0627\u0628\u0639\u06cc \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0639\u0628\u0627\u0631\u062a \u00ab\u067e\u0627\u06cc\u062f\u0627\u0631\u06cc\u00bb \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u06cc\u062f\u060c \u0628\u06cc\u0634 \u0627\u0632 \u06f4.\u06f3 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u067e\u06cc\u0648\u0646\u062f \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f5 – \u0633\u0627\u0644\u06cc \u06a9\u0647 \u0627\u0647\u062f\u0627\u0641 \u062a\u0648\u0633\u0639\u0647 \u067e\u0627\u06cc\u062f\u0627\u0631 \u0622\u063a\u0627\u0632 \u0634\u062f – \u0648 \u0627\u0645\u0631\u0648\u0632 \u0628\u06cc\u0634 \u0627\u0632 \u06f1.\u06f4 \u0645\u0642\u0627\u0644\u0647 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0633\u062a\u0627 \u06cc\u0627\u0641\u062a. \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u00ab\u067e\u0627\u06cc\u062f\u0627\u0631\u06cc \u0642\u0647\u0648\u0647\u00bb \u0622\u0646 \u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0635\u0644\u0627\u062d \u06a9\u0646\u06cc\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06f8\u06f6\u06f8 \u0645\u0642\u0627\u0644\u0647 \u06cc\u0627 \u06af\u0632\u0627\u0631\u0634 \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f. \u0686\u0647 \u062d\u062c\u0645 \u062e\u0627\u0631\u0642\u200c\u0627\u0644\u0639\u0627\u062f\u0647\u200c\u0627\u06cc \u0627\u0632 \u0646\u0648\u0634\u062a\u0646\u0647\u200c\u0647\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u00ab\u067e\u0627\u06cc\u062f\u0627\u0631\u06cc\u00bb \u06cc\u0627 \u00abSustainability\u00bb \u062f\u0631 \u0632\u0628\u0627\u0646 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u06a9\u0647 \u062a\u0646\u0647\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f8\u06f6 \u062f\u0631 \u0633\u0637\u062d \u062c\u0647\u0627\u0646\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f! \u062f\u0631 \u0622\u0646 \u0633\u0627\u0644 \u0628\u0648\u062f \u06a9\u0647 \u06a9\u0645\u06cc\u0633\u06cc\u0648\u0646 \u062c\u0647\u0627\u0646\u06cc \u0628\u0647 \u0646\u0627\u0645 \u06a9\u0645\u06cc\u0633\u06cc\u0648\u0646 \u062c\u0647\u0627\u0646\u06cc \u0645\u062d\u06cc\u0637 \u0632\u06cc\u0633\u062a \u0648 \u062a\u0648\u0633\u0639\u0647 (UNEP) \u062a\u0648\u0633\u0637 \u06af\u0631\u0648\u0647\u0627\u0631\u0644\u0645 \u0628\u0631\u0648\u0646\u062f\u0644\u0646\u062f (Gro Harlem Brundtland) \u0627\u0648\u0644\u06cc\u0646 \u0646\u062e\u0633\u062a \u0648\u0632\u06cc\u0631 \u0632\u0646 \u0646\u0631\u0648\u0698\u060c \u0631\u0647\u0628\u0631\u06cc \u0634\u062f. \u0646\u062a\u06cc\u062c\u0647 \u0627\u06cc\u0646 \u06a9\u0646\u0641\u0631\u0627\u0646\u0633 \u0631\u0647\u0628\u0631\u0627\u0646 \u062c\u0647\u0627\u0646\u06cc\u060c \u06af\u0632\u0627\u0631\u0634\u06cc \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 \u00ab\u0622\u06cc\u0646\u062f\u0647 \u0645\u0634\u062a\u0631\u06a9 \u0645\u0627\u00bb \u0628\u0648\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u0627\u0635\u0644 \u062a\u0648\u0633\u0639\u0647 \u067e\u0627\u06cc\u062f\u0627\u0631 \u0631\u0627 \u0628\u06cc\u0627\u0646 \u06a9\u0631\u062f. \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f8\u06f7 \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u060c \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0644\u0627\u0633\u06cc\u06a9 \u00ab\u062a\u0648\u0633\u0639\u0647 \u067e\u0627\u06cc\u062f\u0627\u0631\u00bb \u0631\u0627 \u0628\u06cc\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u00ab\u062a\u0627\u0645\u06cc\u0646 Read more…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/raeescoffee.com\/mag\/elementor-29253\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0631\u0633\u0627\u0646\u0647 \u0635\u0646\u0639\u062a \u0642\u0647\u0648\u0647 \u0648 \u06a9\u0627\u0641\u0647 \u0627\u06cc\u0631\u0627\u0646 | \u0648\u0628\u0644\u0627\u06af \u062a\u062e\u0635\u0635\u06cc \u0642\u0647\u0648\u0647 | \u06a9\u0627\u0641\u0647 \u0631\u0626\u06cc\u0633\" \/>\n<meta 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\u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0633\u062a\u0627 \u06cc\u0627\u0641\u062a. \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u00ab\u067e\u0627\u06cc\u062f\u0627\u0631\u06cc \u0642\u0647\u0648\u0647\u00bb \u0622\u0646 \u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0635\u0644\u0627\u062d \u06a9\u0646\u06cc\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06f8\u06f6\u06f8 \u0645\u0642\u0627\u0644\u0647 \u06cc\u0627 \u06af\u0632\u0627\u0631\u0634 \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f. \u0686\u0647 \u062d\u062c\u0645 \u062e\u0627\u0631\u0642\u200c\u0627\u0644\u0639\u0627\u062f\u0647\u200c\u0627\u06cc \u0627\u0632 \u0646\u0648\u0634\u062a\u0646\u0647\u200c\u0647\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u00ab\u067e\u0627\u06cc\u062f\u0627\u0631\u06cc\u00bb \u06cc\u0627 \u00abSustainability\u00bb \u062f\u0631 \u0632\u0628\u0627\u0646 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